My 2022 Goals

General /

Setting Goals is just bluff, taking action is the only thing making you go forward.

But its not just about going forward in the first place, where is forward? Well, for that we need very specific measurable goals.

Kinda cyclic, you need goals to achieve your dreams, but you need to know your final distination to set the goals!

Anyway, this is going to be very specific goal-setting activity. Come and join me!

If you just want to skip to the video, here it is! Although some specific goals and numbers might be missing!

Content Index

  1. Business Direciton/Plan
    1. Business Plan, Branding, Product&Services re-definition
    2. Market, Pricing, Discounts & Promo
    3. Inorganic Growth (Ads)
    4. Trimester Checks & Accountability
  2. Course Creation
    1. New Coures (O&G, Reactor Engineering, Free Process Simulators, AspenTech)
    2. MiniCourses (Free Webinars, AMA, Q&A, Courses, etc)
    3. Course Standarization (Downloadable Content, Homework, projects, solved problems, tests, etc.)
    4. Update existing Content
      1. Mass Balance, Momentum Transport Courses, O&G Courses
  3. Website
    1. Redesign, Growth Traffic Strategy
    2. Optimization
    3. Blog Strategy
  4. E-mail
    1. Strategy + Content Creation
  5. E-Book & Content
    1. 2x Free E-books for 2022
    2. 2x Premium E-Books for 2022
  6. YouTube
    1. Strategy, Content, Scheduling, Goals
    2. Playlist Structure & Series
    3. Video IDeas
    4. Shorts
    5. Rebranding + Secondary Channel
  7. Social Media
    1. Facebook (Groups, Pages, Posting)
    2. LinkedIn (Strategy)
    3. Quora, Udemy, Reddit
    4. Instagram + TikTok + YT Shorts
  8. Podcast
    1. Season 2 (publish 2022)
    2. Season 3 (perapre for 2023)
  9. Skillshare, Udemy & Others
    1. Stratey

The Goals

Remember that goals must be SMART

  • specific
  • measurable
  • attainable
  • time bound (realistic)

1. Business Direction/Plan

This 2022  I will be remaking (REDEFINE) my Business Plan,. There will be some re-Branding strategy, colors, names, themes and templates.,

Competitors, Strategic Allies will be described.

A Product & Services re-definition. Mostly on the standard content of courses, downloadable materials, video lectures, style, didactic, etc.

Market, Pricing, Discounts & Promo Strategies will be discussed as well. Mostly going into the “Monthly Subscription Program” Increasing single and bundle “One Time Purhcase”

Inorganic Growth (Ads) will be a strong key point in 2022. Inorganic growth especially for selling courses will be placed

Trimester Checks & Accountability will be issued constantly (every 3-4 months at least) as well as a report

2. Course Creation

By far, this is the one that excites me the most. Create more courses for you guys!

This is the core part of my online project. Its all about launching new courses.

Upcoming New Coures (Oil & Gas Training, Reactor Engineering, Free Process Simulators, AspenTech Process Simulation Cousres, Mass Transfer and most likely, Heat & Momentum Transport.

MiniCourses (Free Webinars, AMA, Q&A, Courses, etc) will be added to the offering (mostly free) to: add value, keep organic growth.

Course Standarization (Downloadable Content, Homework, projects, solved problems, tests, etc.). This is one of the most important issues mostly for branding, and customer engagement.

Update existing Content. There is a lot of value on the “old” courses, but must be fitted to 2022 strategy and student needs.

Course Creation

  1. Website
    1. Redesign, Growth Traffic Strategy
    2. Optimization
    3. Blog Strategy
  2. E-mail
    1. Strategy + Content Creation
  3. E-Book & Content
    1. 2x Free E-books for 2022
    2. 2x Premium E-Books for 2022
  4. YouTube
    1. Strategy, Content, Scheduling, Goals
    2. Playlist Structure & Series
    3. Video IDeas
    4. Shorts
    5. Rebranding + Secondary Channel
  5. Social Media
    1. Facebook (Groups, Pages, Posting)
    2. LinkedIn (Strategy)
    3. Instagram + TikTok + YT Shorts
  6. Podcast
    1. Season 2 (publish 2022)
    2. Season 3 (perapre for 2023)
  7. Skillshare, Udemy & Others
    1. Stratey

3. Website

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4. E-mail

As stated before, I’m not a great fan of creating onlin content via newsletter (e-mail) but I will make my best to bring value to you guys. Some educational posts, and of course video posts as well will be introduced.

5. E-Books & Content

Free E-Books – For growth and value. Most likely for general engineering purposes, i.e. “Best Rules of Thumb” or “How to get a job in the Process Engineering World).

For the Premium E-books, most likely into high value product, i.e. technical or simliar.

6. YouTube

This is also one of the most important pieces of strategy. This will halp the channel grow, but also will help dscovery of other courses.

Strategy:

  • More Series/Playlists such as: Book Reviews, Tips for ChemE, Storytimes, Vlogs, Salary Review, Industry Review, ChemE News Reviews
  • at least 1 per week. (total 52 in 2022)

7. Social Media

  • Facebook: Keep growing audience, still not that relevant for marketing. Facebook Groups are still valuable for content distribution.
  • LinkedIn: Keep growing the network, post more (articles)
  • Instagram + TikTok: Prepare more content, specially “reels” or “stories” that better suit the platform rather than just repost from facebook (mostly video links or posts in image format)
  • KEY: create actualy value to the consumer to generate trust.

8. Podcast

Podcast in 2021 was almost inexsitent. Marketing and growth was mediocre, so this 2022 there must be video content as well.

More interviews, more varied candidates, and air (publish) at least season 02 (8-10 episodes)

Also prepare Season 03 for 2023

9. Udemy, Skillshare & More

Still wondering wether or not try marketing in these platform.

Udemy

Positive: Good market, easy sells, valuable candidates and students.

Negative:No e-mail control, no pricing strategy, no creation of audience, mediocre payout

Skillshare

Positive: Relatively high conversion, students know price-value ratio, easier to promote for other courses

Negative: Not my platform, no control of student

So this is the main plan for 2022. Still in creation but for sure will bring something new for hte next trimester check in april-may of 2022!

What do you think guys? Let me know in the comments or via e-mail!

Enroll for news on Blog Posts!